Who you'll work with
Our Founder
I’ve been deep in generative AI since ChatGPT first launched publicly. Not casually experimenting with prompts, but testing what it could change about the way people work, create, make decisions and run businesses.
Since then, I’ve spent thousands of hours using and studying these tools as they have evolved, from early ChatGPT workflows to custom agents, Claude, AI coding tools, automations and MCPs. I use AI every day inside real businesses, not just in demos or carefully staged social media examples.
That matters because I understand the difference between something that looks impressive for five minutes and something that genuinely saves time, improves the work and continues delivering value after the excitement wears off.
Before AI became my focus, I built my career at the intersection of technology, marketing and education. I launched one of the earliest apps in Apple’s App Store, built and ran affiliate programs at Envato that managed 20,000 partners and drove $30 million in annual channel revenue, and helped grow an educational YouTube business from one person into a team of 11 with more than 500,000 subscribers.
I’ve spent years learning how new technology moves from interesting to genuinely useful, and how to help people become capable with tools that initially feel overwhelming.
That is what I now do with AI.
I sit beside professionals and business owners, learn how they actually work, identify where AI can create the greatest advantage, and build practical workflows alongside them.
We do not stop at writing emails, collecting prompts or watching impressive demonstrations. We use your real work. Your real responsibilities. Your real bottlenecks. Then we turn AI into something you can confidently use long after our meetings are finished.
I’m not a guru selling hype. I’m a practitioner who has been inside this shift from the beginning, testing what works, discarding what does not and applying the best of it every day.
By the time we are done, you will not simply understand AI.
You will know how to make it work for you.
Will, AI Upskill Coach